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Review sites are fast gaining popularity today. Both online and offline marketing use review sites to their advantage. Thus, it is no wonder why the review site trend is making its way up to the marketing ladder.

A review site is a website which features different review posts of products and services from consumers. The posts are gathered using prevalent web 2.0 elements and/or using the services of professional writers. Examples of early review site models include Epinions.com and Amazon.com.

In the past, review sites regarded the anonymity of the reviewers’ highly. Section 230 of the Communications Decency Act protected the reviewer’s comments and the reviewer himself from any liability caused by his personal review. However, in 2005, a change was implemented. Review sites started to encourage their reviewers to use their real names when writing their reviews. Some people post their photos with their names for credibility.

There are several ways a review site can generate income. On top of the list is advertising. Paid enhanced listings, paid links, and comparison shopping are the other ways a review site can earn income.

Review sites greatly influence a shopper’s decision on whether or not to buy a certain product or service. Reading other people’s experiences about the product is a factor a shopper considers before buying it. Apparently, a positive review on a product or service is worth more than a creatively designed sales page.

A business owner can benefit from review sites such that favorable ratings can increase sales and build client confidence. Internet marketers, on the other hand, can use a review site to their advantage by getting a higher conversion ratio in exchange for honest reviews. For the internet marketer, a well-designed review site means more commissions!

One thing to note when building a review site is that people aren’t likely to buy a product or service from a website with an amateurish design. Thus, you have to look for professional looking templates so you can rake in money with your review sites. To do this, you can choose from the many ready-made review site templates available in the market today. Aside from its ease of use, it is also customizable to fit your different niches.

Don’t let the number of review site templates overwhelm you. Simply visit sites which review templates based on factors like ease of use, functionality, and conversion factor and surely, you will find one which will be perfect for your review site.