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Years ago, when you wanted your business to be accessible to thousands of people, you would pay a monthly fee to have it listed – and featured – in the Yellow Pages. Today, the number one thing that you want as a business owner is to get your website on the first page of Google.

SEO experts are making a killing online. They are paid hundreds of dollars every month to help clients bring their websites to the top of the search engines. However, most SEO experts will only help you with one thing – bringing your already-existing website to page one. What this means is that consumers have a 10% chance of clicking into your website.

While 10% is certainly better than the 0% you get by being on the second or third page of Google search), it still leaves something to be desired. Consider the full-page color ads that some businesses used to place in the Yellow Pages. The bigger the ad, the more likely they were to get customers. They were essentially taking over the search engine of the times.

This is exactly what the dk-is-a-street-performer case study teaches. A new breed of online marketers is emerging – marketers who are able to bring your business to the first page of Google SEVERAL times – effectively erasing your competitors and dramatically increasing the chance that a client would click on your site.

The more sites you have on the first page of Google for a specific search, the more likely you are to get traffic (or clicks) to your website. One site on the first page gives you a 1/10 chance of acquiring a new customer, while four sites would give you a 4/10 chance. One of the challengers in the dk-is-a-street-performer case study, Liane Carmi, was actually able to get to 8/10!

Google updates its rankings all the time, bringing fresh news and blogs to the top of the page, and moving older items to the second and third pages of search. However, certain sites stay at the top. Ms. Carmi seems to have mastered the skills necessary to turn a website into an “authority” site which keeps a consistent high rank on the search engines.

During a recent interview, Ms. Carmi was asked about the challenge, and what has allowed her to rank so well. “You have to take action, and keep taking action,” she replied. “The winner is not the first person to do something – it’s the first person to do something, and keep doing it consistently even when everyone else has stopped.”

Ms. Carmi also had some advice for business owners who are interested in taking over the first page of Google. “Make sure the person you hire to do your SEO has worked in very difficult markets, such as real estate, or even the adult industry. These are the marketers who can help you take over the search engines. And remember to also make changes to your landing page. One small mistake can cost you a new client!”

For more information on the “DK is a Street Performer” case study, type the keyword phrase into Google search and see what comes up.