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5 Email List Building Secrets Revealed!

Posted on May 28th, 2009. Filed under: Marketing.
by Louis-Charles Martel

1.) Offer freebies.

Offer things that you know customers would really want and need. For example, you can put up a free download for a collection of self-help articles. This is a guaranteed way to attract readers and motivate them to subscribe. Other examples could include a special giveaway for every purchase made, free product update notifications, and free e-book subscriptions.

2.) Permit reprinting of your articles.

Allow visitors to publish your articles but by having them to request for permission first. Include a request form that they will be asked to fill in. Make sure that the email address is included in the required fields.

3.) Prove to your visitors why they must subscribe.

People hate scam. Everyone does. This is the reason why many refuse to subscribe to free written content because they think it could be only mean more spam in their mails. On your landing page or signup page, convince your visitors that your newsletters are not another spam schemes. Justify this by quoting testimonials from older customers and including some samples of the previous newsletter issues. Furthermore, make sure that you provide interesting and unique content for your newsletters so visitors will not grow tired of reading it and make them look forward to the next issue.

4.) Apply the basics of search engine optimization.

If you want people to get to your articles, you have to make sure that you have included the right keywords within them. This way, the search engine spiders will find them easily when people search for resources about topics relevant to your content. If your articles are easily found, it will be displayed in higher ranks in the list of search engine results. This increases the chances of having visitors check out your site. He more visitors you get, the higher the probability of getting more subscriptions. Also, never ever forget to rename the titles of your web pages. A well-written article about affiliate marketing with excellent content is useless if the search engines will not find it because the web page title is “1000%67.html”. RENAME.

5.) Administer a “membership drive”

You can have a membership drive administered by including an “Invite Your Friends!” option where visitors will be asked to provide the email addresses of the people to whom the invites would be sent. Usually, most people would not bother to do so because they would not get anything from it anyway. Therefore, you can provide a prize to the visitor who makes the most number of invites. The number of email addresses you will acquire with this approach could be overwhelming and this lets you build your list in record time.

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