Pier 3 Condo

Here is a word of caution to anyone who is venturing into PPC advertising for the first time. Slow down! There is a pretty substantial learning curve with PPC advertising. Taking the time to learn some information about how Google AdWords and PPC advertising works can and will save the newbie advertiser a great deal of time, money and aggravation.

Before starting with a PPC campaign, it is wise to gain some knowledge and insight into how Google AdWords work. The initial lessons you get can save you a great deal of time and/or money. Google has some wonderful training right on their site. Also a great resource I found that is recommended by several of the top earners I work with is Perry Marshall’s, “The Definitive Guide to Google AdWords.” It is well worth the investment plus you get other invaluable tips to Google.

I am a very hands on learner so I went in full force to design my own PPC campaign with very little research. After spending hundreds of dollars with no substantial return, I decided to take a break and start from ground zero. I knew that PPC could drive a great deal of traffic to my landing page if done correctly. All I was doing was dumping money into Google.

When creating your campaign, select a specific niche to target. Your selection of keywords will be narrow and very specific to your targeted audience. This will do two things. It will decrease your ad impressions but will most likely increase your click through rate.

If you think about it, your audience will be more likely to click on your ads. When you create ads and use keywords for a small, but laser targeted group, you will be able to deliver the ad that is giving them exactly what they are looking for. Thus, they will click on your ad.

Now, you want to run two ads. You will have a control and a test ad. (If you are just starting out, you will initially run with two different ads aimed at your niche target.) Usually around 50 clicks, you will have a good idea of which ad is more effective at getting clicks and conversions. Keep the higher performing ad and rework the other.

Keep in mind that with Google AdWords, many times less is more. If you notice that your lower performing ad is getting some activity, you may want to give it a little tweak rather than dumping it and completely revamping it. Make a minor change and begin the process again.

By running two competing ads in this way, you will be continuously raising the bar for your ads. Your end result will be a significant increase in your click through rate, your conversions and your lead generation. There is nothing sweeter that a lead that you can attract yourself.